Wednesday, May 29, 2013

Future of Luxury Fashion: Heather Marie

Heather Marie, founder and CEO, 72Lux

Not only are e-commerce sites becoming content publishers, your favorite blogs and magazines are becoming online bazaars, as well. Heather Marie's 72Lux smoothly shuttles you from your latest must-have discovery to a one-click checkout at a trusted e-retailer. It's a true luxury, created by the 28-year-old style-savvy techie, who first turned a profit on eBay when she was 11.

Early Adopter: “I always wondered how machines work and why they work. Sometimes, I think I should have been an engineer. But then again, I grew up in Wisconsin riding horses, hiking, and walking around barefoot in denim and hand-me-down T-shirts. That lack of exposure to fashion made me love it!”

Plug And Play: “A decade ago, luxury brands thought e-commerce would never work for high-end products. Now that shoppers are increasingly turning to e-commerce, those same brands are tripping over themselves trying to launch digital sales and promotion strategies (if they haven’t already). We were the first to create a full, digital platform for easy distribution, editorial promotion, and public relations that also generates revenue for publishers.”

Hanging With The It-Crowd: "When I was first looking for a technical cofounder, I found several great technologists who were really excited about the idea, but couldn’t look past the idea that a lot of the coding would involve 'designer handbags, high heels, and makeup.' But now, I’m surprised by how much knowledge our top tech people have about the industry. It has definitely been an adjustment!"

Photographed by Winnie Au, Hair and Makeup by Bethany Brill, Styled by Haley Loewenthal.  Content originally published from Refinery29.
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